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Research papers

The importance of service management when entering into competition with other sectors

In the current situation of intensified competition with other financial institutions it is in my view necessary to gear the bank's marketing approach to the needs of the customers - and focus on their many different needs. Success is reserved to...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Lars von Bahr
June 15, 1985
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Citation

von Bahr, L. (1985a, June 15). The importance of service management when entering into competition with other sectors. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-importance-of-service-management-when-entering-into-competition-with-other-sectors